The game changed for the cannabis packaging industry as it is moving into the mainstream consumer market. In the past, the cannabis market was small in proportion to the current legal market. It was driven on the latest cannabis cup awards, weed postings, print media, and hearsay for the cannabis industry.
The New Market
Many new customers aren’t aware of the industry’s preferred brands. Therefore, companies must put extra effort into not only the quality of your cannabis products but their packaging.
Most of the mass market products address the consumers buying decisions (subconscious and conscious). They understand what motivates them to take the product off the shelf. However, the Cannabis industry could improve on targeting the new consumer demographic that opened up to them after legalization.
The New Consumer
Currently, the Cannabis industry is relying on their brand to be the selling point of their products. This worked in the past because their target consumers were “pot smokers”. “Pot smokers” are habitual and buy their products based on their familiarity with a brand. However, due to the growing acceptance of cannabis, the target market is larger and more diverse.
Cannabis companies are making a mistake when they overlook the importance of perceived value. When they choose to emphasize the name of their company over this, they’re doing themselves harm. This new demographic isn’t familiar with all the different cannabis brands and are starting from a fresh state. They won’t be reaching out to products based on the brand name because they don’t know the brand names. Brands such as Tide, Coors, and Clinique are all established in their field, allowing the brand to serve as the value in itself. However, in order for a company to stand out in the Cannabis industry, they must express the perceived value of the product through its packaging. Examples of perceived value are organic, uplifting high, relaxing flavor, scent, taste, and etc.
Who comprises the current market?
The Cannabis Consumers Survey found that women comprise 58% of the market. From a marketing perspective, you must take into consideration that the female is a major part of your market. The bland dark colored packaging, big ugly childproof caps, and the brand name being larger than the benefit of the product needs to go because the game has changed. The sooner the companies wake up to benefit labeling, style, and unique artwork in the market the sooner they can maintain and expand their space on the shelves.
Who are we?
The Packaging Company, located in Long Beach, CA., is a leading international manufacturer and designer of consumer packaging. TPC can assist you in creating your cannabis packaging and bring it to life. Everything is custom made in the exact color, finish, and printing you desire. If you don’t already have your own artwork you can connect with our in-house designers who will help you with your artwork from conception to delivery.
The new cannabis packaging laws require that all THC products must be child-resistant. TPC has a line of child-resistant items such as jars, airless bottles, droppers, and pre-roll containers to fulfill your needs. We enable our customers to have high-quality packaging all while remaining compliant with cannabis packaging laws. You can view our full online catalog here. With over 25+ years of manufacturing expertise, The Packaging Company can elevate a brand’s position in the market and provide the best packaging solution for your company.
CEO of The Packaging Company
President of IMS Ningbo China
Michael has over 40 years in manufacturing and designing consumer products.
For inquiries: firstname.lastname@example.org