How to Choose Eco-Friendly, Stylish, and Durable Lipstick Packaging That Stands Out When it comes to lipstick, the packaging is just as important as the formula inside — especially as more buyers seek out eco-friendly lipstick packaging that aligns with their values. Whether you’re a beauty brand launching a new line or a consumer shopping […]
Eco-Friendly Materials for Lip Balm Squeeze Tubes When developing a new lip care product, choosing the right packaging is just as important as the formula inside. One of the most versatile and practical choices for lip balm products is the squeeze tube. These soft, compact tubes offer ease of use, hygiene, and portability — all […]
The California cannabis industry continues to evolve, shaped by years of competition, consumer behavior shifts, and economic pressure. At this year’s Hall of Flowers in Ventura, conversations with dozens of brand owners, retail buyers, and dispensary staff revealed one clear insight: in an oversaturated market, premium packaging is no longer a luxury—it’s a competitive advantage. […]
The Current Landscape of California’s Cannabis Industry As of February 2025, California’s cannabis market remains the largest in the world, generating over $5.1 billion in annual sales. However, the industry faces mounting challenges. Regulatory burdens, high taxation, and competition from the unlicensed market have forced many operators to shut down, with over 10,800 cannabis licenses […]
Sustainable Packaging and Customer Loyalty Strategy Sustainable packaging and customer loyalty go hand in hand in today’s market, as consumers increasingly prioritize sustainability in their purchasing decisions. A recent study revealed that 92% of shoppers consider sustainability important when choosing a brand. For industries such as beauty, skincare, and food packaging, adopting eco-friendly materials is […]
What Is Sensory Branding? Sensory branding is a marketing strategy that appeals to one or more of the five senses—sight, sound, touch, taste, and smell—to create a stronger emotional connection with consumers. Unlike traditional branding, which focuses on logos, colors, and slogans, sensory branding leverages sensory experiences to influence purchasing decisions and brand loyalty. In […]
Why glass is becoming the go-to choice for sustainable skincare packaging In a world where sustainability is driving innovation, glass skincare packaging is redefining how beauty brands approach eco-friendly solutions. More than just a container, glass symbolizes a commitment to quality, the environment, and conscious consumerism. This blog explores five compelling reasons why glass is […]
Learn to Choose the Right Packaging Material for Your Products Sustainability and environmental consciousness are becoming essential in every industry, including skincare. Brands are rethinking their packaging not just for looks and functionality but for their impact on the planet. Here’s a look at the innovative materials reshaping skincare packaging and how they can transform […]
What’s Coming in 2025: Key Trends In Cannabis Packaging As the cannabis industry matures, packaging is no longer just functional—it’s a key driver of brand perception, regulatory compliance, and customer satisfaction. With 2025 on the horizon, cannabis brands must align their packaging strategies with evolving consumer demands and industry trends. This article explores the most […]
Skincare Packaging Guide Packaging plays a pivotal role in the success of skincare products. Your choice of packaging affects product integrity, customer experience, and even your brand’s sustainability story. With over 25 years experience in the cosmetic and skincare packaging industry, we’ve worked with numerous brands ( eg, Masktini, Skinfix )to help them make informed […]