Utilize packaging colors to optimize business results. Companies are overlooking the importance of the color selection process. In today’s competitive market, every decision made must be for a purpose in order to stand out amongst competitors. Packaging colors are no exception since it’s the first thing consumers will register in their brains as they browse the shelves. .
Companies aren’t choosing the right colors for their products. Many companies make the mistake of choosing the colors of their packaging based off their taste preference or what is currently in the market. The significance of color choices Consumers are greatly influenced by the color of packaging alone. In fact, based on the Impact of Color Marketing .
The demand for airless packaging has grown in popularity because it prevents oxidation, extends shelf life, reduces the need for preservatives, provides precise dosage, and prevents cross-contamination. Another advantage of airless packaging is that it can come in many forms such as jars, bottles, tubes, syringes, etc. This means that design options are endless for companies that are seeking to .
Cosmetic companies, Lancôme, Clinique, and Vapor Organics (to name a few) , are transitioning from compacts to twist up tubes for: press cheek, press eye, and press powder containers. The simple spiral up tubes are becoming a sensation within the cosmetic packaging industry. These elegant twist ups empower consumers to apply product with controlled and precise movements. The Packaging .