Utilize packaging colors to optimize business results. Companies are overlooking the importance of the color selection process. In today’s competitive market, every decision made must be for a purpose in order to stand out amongst competitors. Packaging colors are no exception since it’s the first thing consumers will register in their brains as they browse the shelves. .
Companies aren’t choosing the right colors for their products. Many companies make the mistake of choosing the colors of their packaging based off their taste preference or what is currently in the market. The significance of color choices Consumers are greatly influenced by the color of packaging alone. In fact, based on the Impact of Color Marketing .
There are 10 states that have legalized cannabis so far in 2018. Recently Michigan became the first state in the Midwest to legalize recreational marijuana. Research supports that there is a tremendous impact on the US’s economy. According to research from a cannabis analytics company New Frontier, the economic impact of legalizing marijuana can bring an additional $105.6 billion .
When shoppers blindly walk into a store, the first thing that catches their attention is the packaging of the products. Packaging serves as a gateway to the product because it’s what the consumer sees and touches. This often affects their purchase decision and .
The demand for airless packaging has grown in popularity because it prevents oxidation, reduces the needs for preservatives, provides precise dosage, and prevents cross-contamination. Another advantage of airless packaging is that it can come in many forms such as jars, bottles, tubes, syringes, etc. This means that design options are endless for companies that are seeking to stand out .
The game changed for the cannabis packaging industry as it is moving into the mainstream consumer market. In the past, the cannabis market was small in proportion to the current legal market. It was driven on the latest cannabis cup awards, weed postings, print media, and hearsay for the cannabis industry. The New Market Many new customers aren’t aware .
Cosmetic companies, Lancôme, Clinique, and Vapor Organics (to name a few) , are transitioning from compacts to twist up tubes for: press cheek, press eye, and press powder containers. The simple spiral up tubes are becoming a sensation within the cosmetic packaging industry. These elegant twist ups empower consumers to apply product with controlled and precise movements. The Packaging .
