The California cannabis industry continues to evolve, shaped by years of competition, consumer behavior shifts, and economic pressure. At this year’s Hall of Flowers in Ventura, conversations with dozens of brand owners, retail buyers, and dispensary staff revealed one clear insight: in an oversaturated market, premium packaging is no longer a luxury—it’s a competitive advantage. […]
What’s Coming in 2025: Key Trends In Cannabis Packaging As the cannabis industry matures, packaging is no longer just functional—it’s a key driver of brand perception, regulatory compliance, and customer satisfaction. With 2025 on the horizon, cannabis brands must align their packaging strategies with evolving consumer demands and industry trends. This article explores the most […]
Imagine this: your customers make up their minds about your product in less than a second. They’ve decided whether to buy before they even think about it—because their subconscious has already done the heavy lifting. The truth is, everything your customers buy is decided subconsciously, and if you’re not designing your brand to speak directly […]
The cannabis industry’s most anticipated event is back and bigger than ever. MJBizCon 2024, held in Las Vegas, is set to bring together the brightest minds, most innovative companies, and forward-thinking professionals in the cannabis space. Whether you’re a grower, manufacturer, retailer, or industry service provider, this is the ultimate event to connect, learn, and […]
As the cannabis industry continues to thrive in Arizona, brands face unique challenges in preserving the quality of their products. According to a recent article from Phoenix New Times, the state’s dry climate has become notorious for affecting the quality of cannabis, often leaving it dry and crumbly, with consumers frequently voicing their dissatisfaction over […]
As industries globally focus on reducing environmental impact, packaging has become a key area of concern. Traditional plastic packaging, though durable, contributes significantly to pollution. Google’s recent Plastic-Free Packaging Design Guide offers valuable insights into sustainable solutions, which can directly benefit the cannabis industry. The Case Against Plastic Packaging Plastic has been the go-to material […]
In today’s highly competitive cannabis market, where products vie for attention on crowded shelves, the power of tactile packaging cannot be overstated. While many brands focus on visual appeal, the sense of touch is an often overlooked yet profoundly influential aspect of the consumer experience. Tactile packaging goes beyond aesthetics—it engages the consumer’s sense of […]
For cannabis brands, it’s important to ensure that their product remains fresh and potent from production to consumption. Degradation of cannabis flower is a common issue, often leading to a subpar experience for the consumer and a tarnished reputation for the brand. To combat this, focusing on proper packaging solutions that preserve the flower’s quality […]
In the rapidly growing cannabis industry, efficiency in the supply chain is paramount. Effective packaging solutions play a critical role in ensuring that products move smoothly from production to the consumer. Here are some key strategies to maximize efficiency in cannabis packaging, enhancing both productivity and profitability. 1. Embrace Easy-Fill Packaging Easy-fill packaging designs significantly […]