Imagine this: your customers make up their minds about your product in less than a second. They’ve decided whether to buy before they even think about it—because their subconscious has already done the heavy lifting. The truth is, everything your customers buy is decided subconsciously, and if you’re not designing your brand to speak directly […]
As the cannabis industry continues to thrive in Arizona, brands face unique challenges in preserving the quality of their products. According to a recent article from Phoenix New Times, the state’s dry climate has become notorious for affecting the quality of cannabis, often leaving it dry and crumbly, with consumers frequently voicing their dissatisfaction over […]
In today’s highly competitive cannabis market, where products vie for attention on crowded shelves, the power of tactile packaging cannot be overstated. While many brands focus on visual appeal, the sense of touch is an often overlooked yet profoundly influential aspect of the consumer experience. Tactile packaging goes beyond aesthetics—it engages the consumer’s sense of […]
For cannabis brands, it’s important to ensure that their product remains fresh and potent from production to consumption. Degradation of cannabis flower is a common issue, often leading to a subpar experience for the consumer and a tarnished reputation for the brand. To combat this, focusing on proper packaging solutions that preserve the flower’s quality […]
Navigating the stringent packaging and labeling requirements for cannabis products in Canada can be a complex task for any brand. With the Cannabis Act and subsequent regulations governing every aspect of packaging, it is crucial for businesses to ensure compliance to avoid penalties and ensure consumer safety. This guide provides a comprehensive overview of the […]