6 Packaging Techniques to Stand Out

What differentiates your product line from the rest?

More and more brands are relying on coatings, finishes, and embellishments to transform ordinary packaging into extraordinary ones. It is a big advantage to differentiate your product from competitors and helps grab the attention of consumers at the point of purchase. To meet this demand, we provide unlimited options for our clients to customize their packaging with a variety of PMS colors, materials, finishes, and printings.

Here are 6 Packaging Techniques to STAND OUT

1.) UV COATING

In the cosmetics, beauty, and personal care business, packaging is also about fashion. UV coating plays a significant role in making your package standout on the retail shelves. If your product line needs a 360° turn around, then this technique has the ability to turn it inside out.  Whether it is a frosty texture or a shiny surface, coating gives your package a certain attractive look. UV coating enables plastic to mimic the look of metal, delivering high-end results. read more

NEED TO KNOW: Why Airless Bottles?

NEED TO KNOW: Why Airless Bottles?

Airless pump bottles protect sensitive products such as natural skin care creams, serums, foundations, and other preservative-free formula creams by preventing them from excessive exposure to air, thus increase product shelf life up to 15% more. This makes airless technology become the new future of cosmetic, beauty, and medical packaging.

The airless bottle has no dip tube but rather a diaphragm that rises to evacuate the product. When user depresses the pump, it creates a vacuum effect, drawing the product upwards. Consumers can use almost all of the products without any waste left and they don’t have to worry about the problem of the standard pump that do not work appropriately for many products. read more

Fleur De Sante Tells Consumers To Look for Airless Packaging

Fleur de Santé, an innovative skin care brand, is telling consumers to look for skin care products in airless packaging.

The brand formulates its products with rare extracts of ultra-delicate medicinal flowers and top-performing stem cell cultures, which require the protection that airless packages provide — and wants consumers to understand.

Mathias Tonnesson, CEO of Laboratoire Fleur de Santé, says, “Think about it! If you spend substantial time, effort and money on breakthrough research, you wouldn’t want to waste the results by placing your formula in a jar to be exposed to the damaging effects of air, light and moisture, would you? We think our breakthrough formulas deserve more. We want you to enjoy their benefits for as long as possible, and to do so we needed to make sure every cream and serum remains as clean as possible while you use it.” read more

Lip-Gloss Applicators: What’s the Real Difference?

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Alike mascara wands, a lip-gloss applicators’ style and purpose varies.

You might want to give your customer a different application experience

based on the target use for your product. For example, if you are selling

a travel size lip-gloss that is going to be tossed in a purse, a squeeze tube

is more appropriate.

The most common applicator is the Doe-Foot Wand. This wand has a

slanted, sponge tip. The tip provides a hassle-free, accurate

application with a bit of padding to make application soft on the lips; read more

Mascara Wands: Which Style is Best for Your Product?

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Which mascara wand is the right one for your product?

Depending on the results you want to give with your mascara is the wand you should use. While formulas play a part in this, wand style also plays a huge role in achieving the results you are seeking.

For long, defined lashes, you should use a long, thin wand. The                             

bristles are separated and add more definition as they separate and read more

Plastic versus Aluminum Packaging

When it comes to packaging your product, there is always the question of whether you should purchase plastic or aluminum packaging. Well, it all depends on your budget and the look you want to achieve.

Plastic packaging typically costs less than aluminum and can be produced in virtually any color. With the effects of UV coating, it can achieve a shiny, reflective finish like that of aluminum for a lesser price.

If you use a PET bottle for your cosmetic products as opposed to aluminum, you can achieve many different styles of packaging as this type of plastic can be molded into an immense amount of different shapes. It also gives an Eco-Friendly feel because you can promote its ability to be recycled. read more

Vapour Organic Beauty

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Environmentally safe packaging can be a struggle to find for

those companies that promote recycling and an eco-friendly

approach to cosmetics. Vapour Organic Beauty, in an interview

for Beauty Packaging Magazine, speaks of their environmentally

friendly, sleek designs they use  for their beauty products; helping

them stay true to their eco-friendly vision: 100% natural make-up

with no toxins.

Watch the full video (link below) to learn more about Vapour Organic Beauty, and what they are doing to help the environment. read more

Raise the Perceived Value of your Product

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Aluminum Packaging

Customers link weight to value; therefore, you can add more value to your product

by adding more weight. This can be done by simply switching to aluminum packaging;

compared to plastic, aluminum weighs more and has a silkier, cool feel.

Added Height to Tubes

You can easily make your product look more substantial by adding width or length

to your tube. Have you ever compared two tubes that claim to hold the same capacity,

yet, one of them seems bigger than the other?  Consumers are inclined to buy the bigger read more

The Many Advantages of Airless Bottles

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  Have you ever tried pumping out the last drops of lotion from a      bottle but can’t because the dip-tube isn’t long enough? There are usually two choices at this point: you pull the bottle apart and try to dig out the last bit of lotion, or you give up and just throw it out.

With airless bottles, this is no longer an issue. They allow you to package your product in a way that will dispense about 99% of it. You are also able to dispense product at any angle, even when most of the product is gone; there is no need stand it up straight in order to reach the product at the bottom. read more

What’s Growing in Your Jar?

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It doesn’t take much for cosmetic creams to start growing bacteria that can then turn into mold. A single drop of water, or, in some cases—depending on the active ingredients of your cream—the simple act of introducing it to oxygen can begin this process.

As much as we like washing our hands and investing in those fruit-scented hand sanitizers, we still carry bacteria on our fingers; fingers that we then use to scoop out our cosmetic creams at night.

If your customers are anything like the mass, they probably throw away that tiny spoon that comes with their face cream and resort to an easier applicator: their fingers. Not the best idea. The bacteria in fingers, along with the possible warmth and moisture of their storage space (e.g. the bathroom), are factors that will surely have mold growing in your cream in no time. read more