It’s no secret that pre-rolls have taken the cannabis industry by storm. From dogwalkers to infused joints, today’s cannabis consumer has a wide variety of options to choose from. With more and more states legalizing cannabis, it’s only a matter of time before pre-rolls hit the mainstream. If your brand has yet to make its own pre-roll line, you’re likely leaving a ton of profit on the table. Here are five reasons why pre-rolls are the next big boom in the cannabis industry.
A Market on the Rise
Pre-rolls have established an entirely new segment of the cannabis market. With a 12.6% market share in the US in 2022, pre-roll sales will soon begin to rival those of traditional flower. This rise in popularity has gotten many brands competing for their share of the market. As more adults try cannabis for the first time, demand for pre-rolls will only continue to grow. For now, there is still plenty of opportunity for new and existing brands to make their mark on the industry.
Convenience Factor
What most consumers like about pre-rolls is how convenient they are. Gone are the days of having to grind down your flower, fiddle with the paper, and hope for the best. Now your brand can sell cannabis that’s already rolled, ready to buy, and to start smoking. Not only do pre-rolls save time, but they make it easy for even the most inexperienced user to enjoy. They’re small, portable, and easy to store.
Something for Everyone
From newcomers to cannabis enthusiasts, there is a perfect pre-roll for every type of consumer. Pre-rolls are an excellent introduction to cannabis. They are ready to smoke, don’t need additional setup, and give you a high that you can manage. They’re also great for experienced users because they can be infused with concentrates that yield a heavier high. Whoever your target demographic is—you can serve them well with your pre-rolls.
Endless Packaging Options
A benefit to making pre-rolls is your ability to sell one or multiple at a time. In December 2019, pre-roll multi-packs made up just under 30% of the pre-roll market share—and two years later, in December 2021, that share had gone up to 45%. With nearly half of pre-roll sales coming from multi-packs, it’s clear that cannabis consumers are enjoying the variety. Single and multi-pack pre-rolls give the consumer the option to choose between purchasing enough flower for a single session or stocking up for the week. This range in quantity allows for a variety of different packaging options from tubes to tin cases.
A Pre-Roll for Any Occasion
On top of a wide range of potency, cannabis consumers can also choose from many different sizes to best fit a specific occasion. Dogwalkers are the perfect size for a short solo session, while larger pre-rolls can be enjoyed with friends. Taking a look at how your target audience tends to enjoy cannabis will help you decide on what size pre-rolls will work best for your brand.
Conclusion
Now that you’ve learned why pre-rolls are the next big seller in the cannabis industry, it’s time to jump on board. Elevate your brand with pre-rolls that are tailor-made to fit your customer’s wants and needs. With the right sizing, potency, and packaging, your pre-rolls can become a huge driver of growth for your brand.
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