When shoppers blindly walk into a store, the first thing that catches their attention is the packaging of the products. Packaging serves as a gateway to the product because it’s what the consumer sees and touches. This often affects […]
The demand for airless packaging has grown in popularity because it prevents oxidation, extends shelf life, reduces the need for preservatives, provides precise dosage, and prevents cross-contamination. Another advantage of airless packaging is that it can come in many forms such as jars, bottles, tubes, syringes, etc. This means that design options are endless for companies […]
The new kid in cosmetics Lancôme, Clinique, Vapor Organics and other cosmetic giants are moving from traditional compacts to twist up tubes. Simple spiral up tubes are becoming an overnight sensation within the cosmetic packaging industry for cheek, eye, and powder products. Twist ups are an elegant option which empowers consumers to apply product with […]