The way consumers shop and interact with their favorite cosmetic brands has evolved. In today’s market, consumers are more tech-savvy, eco-conscious, and willing to pay a premium for brands they love. Many cosmetic brands have started to improve their packaging to meet consumer demands by enhancing quality, solidifying branding, and upgrading materials used. Here are five tips to help you create amazing cosmetic packaging:
Find Your Audience
With a market size value expected to reach $262.43 billion in 2022, the cosmetic industry is vast. Avoid trying to reach every single cosmetic consumer, and instead, focus on a segment of the market that your product would best serve. Some market segments include product (e.g. skincare, haircare, makeup, fragrance), end-use (e.g. male or female), distribution channel (e.g. online or offline), and region. You can use these categories to narrow your target customer down to a few key, unique traits. Once you have identified your target audience, you can design your packaging to appeal to that demographic.
Tell a Story
Your packaging tells consumers a lot about who you are as a business and your values. Design elements (e.g. color, typography) and materials used (e.g. PP, PCR) can be used to tell your brand’s story in a unique and engaging way. Is your packaging clean and visually appealing? Colorful and inspirational? Is it made from eco-friendly materials? Every cosmetic brand has a story to tell, and your packaging is the greatest way to share it.
Increase Perceived Value
In order to compete with other brands in the cosmetic industry, you need to increase your product’s perceived value. One of the most effective ways to increase perceived value is by enhancing the quality of your packaging. Sourcing higher-end materials will give your product a more premium look and feel, which creates a much more enjoyable user experience.
Make Quality a Priority
The quality of your packaging goes far beyond its aesthetic appeal. Maintaining the integrity of your product means using the proper materials to package your formulations. Cosmetic packaging should be airtight, temperature-safe, and free from cross-contamination. One of the most effective ways to ensure the safety of your product is airless packaging.
Simplify Your Packaging
One way to stand out from the competition is to simplify your packaging. Today’s industry trends call for single-color designs, basic fonts, and as little text as possible. You don’t have to adopt these trends completely, but taking into consideration what’s popular at the time can help you create cosmetic packaging that grabs attention.
To make a successful cosmetic product, you need packaging that leaves an impact, tells a story, and puts quality at the forefront.
For all of your cosmetic packaging needs, contact us at [email protected].