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The Future of Cosmetic Packaging Design: Trends to Watch in 2023

The Future of Cosmetic Packaging Design: Trends to Watch in 2023

Cosmetic packaging design plays a critical role in the beauty industry, as the right packaging can elevate a product to new heights. As new technologies and consumer preferences emerge, the world of beauty packaging design is constantly evolving. Consumers today seek visually appealing and unique products, prompting beauty brands to explore new and creative ways to showcase their offerings. For 2023, here are the top beauty packaging design trends that can help brands stand out and attract more customers.

Sustainable Packaging

Sustainability is an important concern for consumers, and many cosmetic companies are adopting eco-friendly packaging solutions. Sustainable packaging is not only a trend in terms of materials, but also in terms of design. Brands are looking for ways to create packaging that is both beautiful and sustainable, exploring new materials such as recycled paper, biodegradable plastics, and bamboo. In addition to materials, brands will use earth colors and minimalist designs to create packaging that highlights their commitment to the planet. One brand that has embraced eco-friendly materials is Lush. The Brand’s packaging is made from recycled materials, and the company has a naked range of products that are completely packaging-free. This commitment to sustainability has helped Lush build a loyal following among environmentally conscious consumers.

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Custom Illustrations

Custom illustrations are quickly becoming a go-to choice for cosmetic packaging design. Brands are recognizing the value of using illustrations to tell a story, convey a brand’s values, and create a unique visual identity for their products. Custom illustrations allow brands to create packaging that feels personal and authentic, adding an extra layer of meaning to their products. An excellent example of a brand that uses custom illustrations is Herbivore Botanicals. The brand’s packaging features hand-drawn illustrations of plants and natural elements, which align with their focus on natural and organic ingredients. The illustrations create a cohesive and distinctive brand identity that sets Herbivore Botanicals apart from competitors. By using custom illustrations, the brand visually tells their story and connects with consumers on a deeper level; ultimately promoting a sense of authenticity and trust in their products.

Minimalist Design

Minimalist designs have always been a popular trend in the cosmetic packaging industry and will continue its influence in 2023. This trend is all about creating packaging that is clean, simple, and elegant. Brands will utilize clean lines, understated typography, as well as monochromatic color schemes to create packaging that feels timeless and sophisticated. This design trend appeals to consumers looking for a more natural, organic look. Some brands are taking minimalism a step further by incorporating sustainable materials into their packaging, such as bamboo or recycled paper.

Bold Colors and Patterns

In contrast to the minimalist trend, some brands are embracing bold, eye-catching  packaging designs with bright colors and patterns. This trend helps products stand out on crowded shelves and catch the eyes of younger consumers by making a statement. For example, the Fenty beauty brand, created by Rihanna, features bold, colorful packaging with unique shapes and textures. Other brands are incorporating playful designs, such as cartoon characters or animals, into their packaging to appeal to a younger audience.

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Texture has emerged as a popular trend in beauty packaging design, with the potential to become one of the biggest trends in the industry. To create a unique and tactile packaging experience, brands are exploring innovative techniques such as embossing and debossing. These finishing processes involve pressing images, designs, and text into paper and other materials creating raised or indented silhouettes of the artwork design. The focus of this trend is to offer a sense of luxury and high-end cosmetic packaging to consumers.


Cosmetic packaging trends in 2023 are all about bold colors and graphics, custom illustrations, sustainable packaging, and minimalist designs and texture. Brands that can incorporate these trends into their packaging design are likely to stand out in an increasingly crowded marketplace; and capture the attention of consumers looking for something unique and visually appealing.

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