Being a business owner of a retail brand and a top decision-maker at your company comes with a lot of responsibility. One of these important matters is how you package and present your cosmetic, skincare, or medical products to consumers.
You may have heard about airless packaging or maybe don’t know much about it at all but are curious to learn more. Here you can discover more about what is airless packaging and why is it better for cosmetic, skincare, and medical products.
What is Airless Packaging for Cosmetics?
One might say that airless packaging or Airless pump technology is a game-changer for beauty and cosmetic brands. No air contacts the product in this case. Typically you’ll see it used as airless lotion pumps, but it can also be effective with airless spray pumps, airless jars, and airless bottles. It’s not only great for cosmetics but can be used for a variety of beauty products including skincare.
Why Should You Care about it?
You may be wondering why you should care about airless packaging technology or if it’s right for your brand. If you’re looking to extend the shelf life of your products without sacrificing quality then this is just one reason why it may be a wise choice for your company to follow through and use it. It will not only extend the shelf life but can also reduce waste and help the environment when you choose recyclable PP airless packaging. It’s not only about consumer demands but also about you as a company owner or brand manager being able to stand behind your promise of offering product integrity.
You want your customers to be satisfied and get the most out of your cosmetic, skincare, and medical products. Therefore, you may be interested in knowing that airless packaging allows for full product evacuation so each buyer can get his or her money’s worth. You should know that airless packaging is fully customizable with color, finish and printing designs, which will help you stand out from competitors
Benefits of Airless Packaging
There are also many benefits of airless packaging that you may be curious to learn more about before investing in it. It’s better for cosmetic, skincare, and medical products because not only can you get every last bit of the product out of the package or bottle but it allows the freshness of the product to last longer than if you were to use traditional packaging.
You might also care about it if you have a focus on sustainability and improving the environment. Airless packaging adds higher perceived value by having zero CFC emissions and that it’s lightweight and recyclable. Besides eliminating the risk of contamination by the user, airless packaging also helps prevent the loss of fragrance, waste, and evaporation.
You now have a better idea of what airless packaging is and why it should matter to you as a business owner or brand manager. There are many undeniable upsides that you simply can’t afford to overlook or ignore as to why it’s better for your brand. Although a pricier process, it may be worth the investment given all the perks and ways it can improve your company’s products as well as the customer experience using your cosmetic, skincare, and medical products.